Granite Rocx LLC was founded in February of 2013 by Stephen Berei and Sophia Berman. We are determined to provide exceptional, versatile backpack & cooler products with a unique design. Our products are great for any day trip whether it's to the beach, lake, mountains, event show, tailgate or any other day adventure.
Our first product, The Tahoe emerged from a need Steve had for a functional backpack that could carry his folding chair along with a cooler. He was biking to the beach one day and realized a design that could fulfill his needs while still being able to use the backpack & cooler as separate pieces.
We hope to encourage those who enjoy the outdoors as much as we do to purchase one of our packs and follow our company.
Hello, my name is Steve Berei originally from Trenton, New Jersey and I now live in Lake Tahoe, Nevada. I grew up skiing, camping, fishing and anything outdoors on the East Coast with my family.
Living in Lake Tahoe has been an amazing experience for me. It’s a place of amazing beauty, with just about any type of outdoor activity you are looking for. The opportunities to find that untouched backcountry powder, or those heroic hits off that boulder mountain biking, or if you’re just in it for a good hike or view at the beach, Tahoe can show you all of them in one day. Lake Tahoe has been very inspirational to help us start our backpack & cooler product line.
Living in Lake Tahoe has been an amazing experience for me. It’s a place of amazing beauty, with just about any type of outdoor activity you are looking for. The opportunities to find that untouched backcountry powder, or those heroic hits off that boulder mountain biking, or if you’re just in it for a good hike or view at the beach, Tahoe can show you all of them in one day. Lake Tahoe has been very inspirational to help us start our backpack & cooler product line.
See product demo on their website - http://www.graniterocx.com
Watch Steve on Tahoe Today:
Steve introduces the Granite Rocx backpack and cooler:
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